Born in 1977, Joel Valenzuela represents the second generation of a family business dedicated to agro-industrial activities for the past 37 years. He has an MBA in International Business and attended a Harvard University Agri-Business Seminar. He currently serves as the GeneralDirector of the JOVA office in Culiacán, Sinaloa, Mexico (the main chickpea growing area) and manages the company’s overall operations and activities , including its international sales division, with clients in more than 35 countries across South America, Europe, North Africa , the Middle East, the Persian Gulf and other destinations. The company is an active member of the GPC and has been a consistent participant, with Joel having served on the kabuli chickpea panel on three previous occasions, when the convention was held in South Africa, Las Vegas and Turkey.
General Director, JOVA